Founder

Akram Ali – Founder & CEO of Sufiana

Akram Ali is an Indian entrepreneur and the Founder & CEO of Sufiana, a women’s ethnic wear brand based in Chandigarh, India. Founded in 2023, Sufiana focuses on quality-driven, affordable ethnic fashion through ethical manufacturing and multi-platform e-commerce

With a hands-on approach to business and a strong understanding of apparel manufacturing and e-commerce, Akram Ali has built Sufiana on the principles of quality, consistency, and customer trust rather than short-term trends.

Early Experience & Industry Understanding

Akram Ali’s journey into fashion entrepreneurship began with direct involvement in sourcing, production coordination, pricing, and quality control. Through practical experience, he gained a deep understanding of how fabric selection, stitching standards, sizing accuracy, and finishing directly impact customer satisfaction.

During this phase, he identified a major gap in the ethnic wear market. Many brands either offered high prices without consistent quality or compromised on materials and craftsmanship to reduce costs. This insight laid the foundation for Sufiana.

The Vision Behind Sufiana

Sufiana was created with a simple but strong belief:
ethnic wear should be elegant, comfortable, durable, and fairly priced.

Akram envisioned a brand that respects traditional Indian silhouettes while adapting them for everyday lifestyles. Rather than focusing on fast fashion or seasonal hype, Sufiana emphasizes timeless designs that women can wear repeatedly—at work, at home, and during special occasions.

Every Sufiana product is developed with attention to:

  • Fabric quality and breathability

  • Practical fits suited for Indian body types

  • Clean stitching and finishing

  • Honest and transparent pricing

Leadership & Business Philosophy

As Founder & CEO, Akram Ali remains closely involved in all key aspects of Sufiana’s operations. His leadership approach focuses on long-term brand value rather than rapid expansion.

His core responsibilities include:

  • Product planning and design approvals

  • Vendor and fabric selection

  • Pricing strategy and cost control

  • Quality assurance standards

  • Marketplace and D2C growth strategy

Akram believes that maintaining direct involvement in decision-making helps protect brand integrity and ensures a consistent customer experience.

Multi-Platform Brand Growth

Under Akram Ali’s leadership, Sufiana has expanded its presence across multiple leading e-commerce platforms, allowing the brand to reach customers across India and internationally.

Sufiana is available on:

  • SnapDeal
  • Myntra
  • FlipKart
  • Amazon
  • Etsy
  • Ebay
  • LotusIMall
  • Meesho
  • Ajio
  • jioMart
  • Limeroad

  • Sufiana (Official Website)

This multi-channel strategy strengthens brand visibility while allowing direct engagement with customers through the official website.

Design & Product Philosophy

Sufiana’s designs reflect Akram Ali’s belief that clothing should enhance confidence without compromising comfort. Each collection balances tradition with simplicity, ensuring versatility for daily and occasional wear.

Design principles followed at Sufiana include:

  • Comfortable silhouettes

  • Skin-friendly fabrics

  • Balanced colors and prints

  • Minimal yet thoughtful detailing

The focus remains on wearability, durability, and timeless appeal.

Commitment to Quality & Ethics

Quality is a foundational value at Sufiana. Akram Ali emphasizes ethical sourcing, responsible production timelines, and fair manufacturing practices. Close coordination with trusted production partners helps maintain consistency across collections.

This commitment ensures:

  • Reliable fabric standards

  • Accurate sizing

  • Reduced defects

  • Longer product life

Rather than prioritizing volume, Sufiana focuses on delivering dependable quality that builds long-term customer loyalty.

Customer-First Approach

Customer feedback plays a critical role in shaping Sufiana’s growth. Akram Ali strongly believes that listening to customers leads to better products and stronger relationships.

Feedback is actively used to:

  • Improve fits and sizing

  • Refine fabric choices

  • Enhance packaging and service

  • Strengthen post-purchase support

Transparency, clarity, and responsiveness remain central to the brand’s communication.

Vision for the Future

Looking ahead, Akram Ali aims to establish Sufiana as a trusted Indian ethnic wear brand with a strong national presence and a growing international footprint. His long-term vision includes:

  • Expanding product categories

  • Strengthening direct-to-consumer operations

  • Investing in sustainable practices

  • Building a loyal customer community

The goal is steady, responsible growth built on trust, not shortcuts.

Founder’s Belief

Akram Ali believes that meaningful brands are built through consistency, responsibility, and respect for the customer. Through Sufiana, he continues to focus on creating clothing that women feel confident wearing again and again.

Founder Profile Summary

  • Name: Akram Ali

  • Designation: Founder & CEO

  • Company: Sufiana

  • Founded: 2023

  • Industry: Fashion, Apparel, E-commerce

  • Headquarters: Chandigarh, India

  • LinkedIn: akramaly
  • Email : akram@sufiana.in